Activity 3.1 What is multimedia?
“Multimedia is an eerie wail as two cat’s eyes appear on a dark screen.
It’s a small window of video laid onto a map of India, showing an old man recalling his dusty journey to meet a rajah there…”
Tay Vaughan, 1998, Multimedia: Making it Work
Multimedia is understood to mean a product that is digitally constructed utilising and seamlessly integrating various media: text, graphics, images, video, animation and sound.
Multimedia enriches the user through medias and technologies with the intention of engaging people’s minds!
Initially the delivery of multimedia products was via CD-ROM, but the internet provided a global distribution system that changed the structure and style of the multimedia products.
High levels of interactivity are now achievable using a range of software that runs on almost any current desktop computer.
The future of multimedia will be even more challenging as a plethora of delivery systems and displays are marketed. Enhanced program material provided on digital television and internet information displayed on mobile phones are just two examples of new multimedia systems.
Our notion of multimedia needs to encompass all new forms.
Review the following websites:
Examples of Multimedia in e-Learning
From the map, click on Australia, then Test your Skills in the left-hand column, choose a scenario
http://www.listeningadventures.org
Carnegie Hall – learn about a Dvorak Symphony
http://www.bbc.co.uk/history/lj/victorian_britainlj/sour_entry.shtml?site=history_victorianlj_sour
The BBC have a huge variety of e-Learning short course – try this one and see if you can improve Victorian Britain’s living conditions!
http://www.howstuffworks.com/toilet.htm
An amazing site full of all sorts of resources – this is a particular favourite!
Cadre Design are a Sydney based multimedia design company – from the home page, click on the Education link, this will take you to the Showcase. Click on the first example – the Astronomy site. Examine the possibilities (maybe learn something too)!
How do you define multimedia in today’s e-Learning context?
Compare this to the experiences with the Web 2.0 technologies and the issues raised in the Seely-Brown article.
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Using different types of mediums in an interactive way to increase e-learning
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Activity 3.2 Principles of Multimedia
A multimedia instructional message is a communication using words and pictures that is intended to promote learning.
For example, a multimedia instructional message in a book could include printed text and illustrations, whereas a multimedia instructional message on a computer could include narration and animation.
Examples of multimedia instructional messages include words and pictures intended to explain how lightning storms develop, how car braking systems works, and how a bicycle tyre pumps work.
Richard Mayer, p.21
Multimedia Learning
READ:
Mayer, Richard E. & Moreno, Roxana 2003, Nine Ways to Reduce Cognitive Load in Multimedia Learning in Educational Psychologist, 38 (1), pp43-52.
(PDF File in Subject Documents folder in UTSOnline)
7 Principles of Multimedia Design
1. Multimedia principle: Students learn better from words and pictures than from words alone.
2. Spatial Contiguity Principle: Students learn better when corresponding words and pictures are presented near rather than far from each other on the page or screen.
3. Temporal Contiguity Principle: Students learn better when corresponding words and pictures are presented simultaneously rather than successively.
4. Coherence Principle: Students learn better when extraneous words, pictures, and sounds are excluded rather than included.
5. Modality Principle: Students learn better from animation and narration than from animation and on-screen text.
6. Redundancy Principle: Students learn better from animation and narration than from animation, narration, and on-screen text.
7. Individual Differences Principle: Design effects are stronger for low-knowledge learners than for high-knowledge learners and for high-spatial learners rather than low-spatial learners.
Now consider your course and make notes where multimedia may be of value:
Task:
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Consider the media elements in your design – use the questions above as a guideline if you are using animation, video or sound.
What are your recommendations?
Provided examples of multimedia elements you would recommend.
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Activity 3.3 Visual Design
Exploring Visual Design
“At the beginning of a project, the screen is a blank canvas, ready for you, the multimedia designer, to express your craft. The screen will change again and again during the course of your project as you experiment, as you stretch and reshape elements, draw new objects and throw out old ones, and test various colors and effects – creating a vehicle for your message…many multimedia designers are known to experience a mild shiver when they pull down the New… menu and draw their first colors onto a fresh screen…this screen represents a powerful and seductive avenue for channelling creativity.”
Tay Vaughan, 1998
Visual design takes the composite of elements: text, symbols, photos, colours, video, in fact any graphic element and much more, to communicate your message – it is your primary connection with the learner.
Visual design is the process of producing visual images that are able to communicate information to other people.
Visual images are made up of lines, colours, textures, tones, hues and shapes applied in a spatial composition. We are surrounded by visual images in our everyday lives. Each visual image is trying to tell us something.
To produce images that people understand, you need to consider the following:
1. What message are you trying to communicate?
2. What audience are you trying to communicate with?
3. What is the best way to visually communicate that message?
4. What are the elements and tools necessary to produce the visual image?
Complete the quiz in UTSOnline – Visual & Interaction Design – available in the Course Information tab.
Understanding Perception
Understanding Visual Communication
To cater for these differences in perception you need to construct a clear, unambiguous image and know your audience well enough to construct visual images that they will easily recognise and comprehend. For example, a road sign needs to communicate its message to a wide audience instantaneously.
Visual hierarchy
Read:
About Page Design and Visual Hierarchy from the Webstyle Guide
http://www.webstyleguide.com/page/index.html
Use the navigation on the right hand side.
How would visual hierarchy influence learners?
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it would influence which content they would likely to lean first, more/better as visual hierarchy emphasise certain contents to be more important than others |
Activity 3.4 Principles of colour
Understanding Colour
Review the Colour Matters site and determine why some colours appear to hurt the eye!
The Psychology of Colour
Choose colours to convey the following:
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Selecting Colours
Many things will affect your choice of colour. Consider the situation and choose your colours wisely. Think about the following factors.
Fashion
Strong and bold colours are used to attract the mass market. Advertisers usually use primary colours because they are the most appealing colours to the bulk of the population.
The environment
Culture and history shape colour choice. If you visit Asia you will find temples painted in bright, primary colours. A European church is more likely to have more sombre colours.
Consider your e-Learning product – what colours might work? Why?
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Do not underestimate the power of colour to influence your learners!
Activity 3.5 CRAP
The following is a brief overview of the 4 basic principles of design :
C R A P
Reference: Williams, R. 1994, The Non-Designer’s Design Book, Peachpit Press, USA
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Contrast |
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Contrast can be the most important visual aspect of a page. The principle is to avoid elements on the page that are merely similar – if they are not the same – then make them VERY different.
Purpose: § To create interest § Aid in the organisation of information § Supports visual hierarchy
Eg. use of colour
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Repetition |
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Repeat visual elements throughout – colour, shape, etc. Develops organisation and strengthens the unity.
Purpose: § To unify and add interest § For consistency Eg. navigation, colour identifiers, layout – anything your learner may visually recognize.
Avoid repeating the element so much that it becomes annoying and distracts from the message
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Alignment |
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Nothing should be placed on your page randomly. Every element should have some visual connection with another element on the page. This creates a clean, sophisticated look.
Purpose: § To unify and organize your page design § Be conscious of where you place your elements – always try to find something that aligns them
Avoid: § More than 1 type of text alignment on the same page § Don’t always centre align
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Proximity |
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Items relating to each other should be group close together. Items in close proximity become one visual unit rather than several separate, unrelated units.
Purpose: § Reduces clutter and confusing your reader § Organizes information – reduces cognitive load § Logical information is more likely to be remembered
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